Mark your calendars. If you didn’t know, the nook, Barnes & Noble’s eReader is finally available this week since it sold out immediately after its November unveiling. According to an announcement by the behemoth bookseller on Monday, its online store would have the nook (purposely spelled with lowercase “n”) for sale and that stock would begin shipping out to its stores, nationwide, throughout the week. Reviews of the nook have ranged from “pretty great” to “long on promises and short on delivery.” Its dual display, a touch screen for navigation and an e-ink monitor for reading have give some to wonder if it a could be a “Kindle Killer.”
When I asked Doug Gottlieb, Barnes & Noble’s Vice President of Digital Devices, via e-mail what made the nook so different from all the other digital readers on the market (including the Kindle), he claimed that it started with making the technology around the user, not the other way around. “With nook, we’ve created an eBook reader that provides an immersive and intuitive reading experience,” he wrote back, adding: “Our device puts the focus on the consumer, not the technology. Using a combination of color and touch, we make eReading simple, even for the tech novice.” Gottlieb also pointed out that being tied in with the Barnes & Noble brand “gives us an excellent opportunity to expand the market for eReading.”
So is the nook worth all the hype? Well, whether or not you remember, I’m a big Kindle guy. And after spending some time playing around with the in-store model, there doesn’t seem to be much of difference. It takes a millisecond or two longer than my first gen Kindle to load a page. The touch screen is pretty sweet and a great way to navigate (a big step up from the Kindle’s clunky keyboard) but takes some time to get used to. For me the key feature that stuck out was the book’s LendMe program.
“We know our customers love to read, so our approach to design focused on creating an immersive reading experience,” explained Gottlieb, “one that provides the same joys of reading and sharing a physical book. With LendMe technology, nook lets you lend eBooks to friends free of charge for up to two weeks at a time. You just choose the book you want to share, then send it to your friend’s nook, compatible eBook readers, or B&N eReader-enabled iPhone and iPod touch, select Motorola and BlackBerry smartphones, Mac or PCs.” Alright, brand loyalties aside… that’s freaking cool! I’m pretty sure that’s how George Jetson recommended books to Jane, his wife.
When it comes down to it, is the nook better than the Kindle? It’s arguable. But with a wireless delivery system and an exhaustive eBook catalogue (as with the Kindle), the nook is definitely competitive. So mark you calendars, because starting this week: the new reader is finally in town.
The Dissemination of Information: